1/16/2023 0 Comments Serials ws ads![]() ![]() As their younger counterparts have taught boomers how to use technology, this generation is slowly embracing it. Baby Boomers were born between 19 and grew up during the American-dream, white-picket-fence era of post WWII. The group who still leaves and listens to voicemails. ![]() Marketing to Baby Boomers Who are Baby Boomers? Now, on to the generational marketing strategies. According to Wikipedia, a generation is defined as “a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).” Generational marketing is a marketing approach that uses generational segmentation in marketing communication. Short on time? Get our (free!) All-Star Playbook to Online Advertising, to read later. In this post we’ll examine the best online marketing strategies for targeting three key generational demographics.
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